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Comparison and product-led content for B2B SaaS and fintech

I've been a freelance writer since 2022, and it's the best job I've ever had. I hope that comes across in even my most technical content, because sometimes I'm literally smiling while I write it.

I've had a varied career, and I think that helps my writing. When I write for project managers, marketers, and customer success reps, it's easy to step into their shoes and understand their needs because I've actually been in those roles myself.

These days, I write articles about CX, tech, AI, and software. Clients include fantastic SaaS brands like Zapier, Softr, Jotform, and Dock.

If you want to create product-led content that's useful to readers, but also incorporates your product without feeling overly promotional—well, that's exactly what I do.

To hire me, use the contact form at the bottom of this page. Or, scroll down to check out my articles (filterable by topic).

What my clients say about me

"I’d hire Ryan again for any writing task without thinking twice. He quickly grasped our product positioning and wrote for a higher-level leadership audience that most writers can never reach. He just gets it."

Eric Doty
Head of Marketing, Dock

"Hey Ryan, this is absolutely awesome. I love the examples you sourced, and your writing is so clear, engaging, and personal—exactly what we're going for. Thanks for the amazing work!"

Deb Tennen
Managing Editor, Zapier Blog

"Hey Ryan, my other editor recently edited your piece that was just published and said it was a really fabulous job with minimal edits so just wanted to say thanks so much—appreciate all you do!"

Elena Alston
Senior Content Writer, Softr

"Thank you so much for writing this article, and for providing so much value within it! I love it when I'm reading an article and a question pops into my head, and then the next sentence answers it. I continuously find myself nodding along to everything you write."

Stephanie Hood
Editor, The CMO

"Ryan was recommended to our organization by a mutual colleague and I'm so glad he was! Not only does Ryan produce high-quality work to spec, but working with him has also been a seamless experience with clear communication and respect for deadlines."

Hannah Clark
Editor, The CX Lead

Recent Articles

Zapier •

Kit vs. Mailchimp: Which is best? [2026]

What do Lil Jon, Matthew McConaughey, and Mandy Moore have in common? The common thread isn't backing vocals on "Get Low" or cameos in Interstellar—it's actually email marketing. All of them use Kit (formerly ConvertKit). And while you won't find quite as many celebrities bragging about their Mailchimp usage, it's an essential tool for businesses as diverse as the Georgia Museum of Art, Jittery Joe's Coffee, and a brand of baby sunglasses called Babiators.

Kit is built first and foremost for "brands of one," like authors, artists, performers, and—above all—online creators. And while Mailchimp pretty much targets everyone, it's best known for serving small businesses, agencies, and direct-to-consumer eCommerce brands.
Zapier •

OneDrive vs. Google Drive: Which is best? [2026]

Cloud storage may no longer be the buzzy innovation it was in the early 2010s, but to me it's still a minor miracle. Case in point: after buying a new laptop last month, I managed to set it up in half an hour. I linked Google Drive, dragged a few shortcuts onto the desktop, and got on with my life. It's a far cry from the multi-day computer migration process of a couple decades ago, which required an external hard drive, an abundance of patience, and a fair bit of finger-crossing. ("Sorry, I can't make it, I'm moving computers this weekend" would have been a believable excuse in 2007.)
Zapier •

Jasper vs. Copy.ai: Which Is Best? [2026]

Jasper and Copy.ai were two of the first AI text generators to hit the market in the pre-ChatGPT days. (Remember a world without ChatGPT? Me neither.) But once chatbots became ubiquitous and ridiculously powerful, there wasn't much competitive advantage in being a slightly-prettier text generator.

As a result, both apps have pivoted upmarket: Copy.ai is now an AI go-to-market platform for sales, operations, and marketing teams, while Jasper is focused specifically on AI workflows for marketing teams. You can still sign up if you're a solo user, but that's not really the point of these apps anymore. They're much more collaborative and enterprise-y than they used to be.
Zapier •

What is Jasper AI? And how to use it | Zapier

Jasper was inescapable in the early years of the AI boom. With its quirky robot logo and "Boss Mode," a tool that churned out long-form blog posts, it had more name recognition than any other AI writing assistant.

Then ChatGPT came out and changed everything. For consumers, Jasper appeared to fall off the map entirely. (As one user commented on one of Jasper's YouTube videos, "Jasper is still alive? I loved it back in the day before ChatGPT, but now what's the point?")

Jasper is very much alive, but it's been entirely repositioned. It's now an enterprise AI platform that helps marketing teams scale their content while staying on brand.

I've spent a lot of time testing and using Jasper, and here, I'll explain how Jasper works, who it's for, and how it's priced, so you can gauge whether it makes sense for your marketing team.
Jotform •

7 best Formaloo alternatives & competitors in 2026 | Jotform Blog

A decade or two ago, employees had to request internal apps, portals, workflows, databases, and forms from the IT department. That’s all changed. People can build things themselves with no-code and low-code tools. Innovation and development happen faster, to the point that 81 percent of corporate decision-makers say low-code tools are “strategically important.”

Formaloo is one of many no-code platforms benefiting from this trend. It brings together a form builder, client portals, databases, and a PDF creator in one workspace. It also offers unlimited forms and unlimited submissions. Even so, plenty of teams run into growing pains with Formaloo, especially related to offline data collection, payments, integrations, and form customization.

This guide is designed to help you consider other options. I’ll cover the seven best Formaloo alternatives and explain the trade-offs of each, so you can pick the best form builder for your work.
Softr •

Softr vs Zite: Which is best for building business apps in 2026?

Softr and Zite are both AI platforms for building internal business apps. If you’re deciding between them, the standard advice is usually this: try the free plan for both apps and see what you think. But hands-on testing, as useful as it is, usually tells you more about the onboarding and app generation experience than what it’s like to actually use your app in production. For that, you’d need to actually deploy your app to your team and field test it. That’s when the differences get more dramatic: when you’re editing your app visually, building workflows, customizing the experience for different user types, and connecting external data sources.
Zapier •

Gemini Connected Apps: How to Connect Gemini to Other Apps

Google's product launch events have always been a quirky grab-bag of Pixel phone updates and smartwatch announcements, with celebrity hosts like Trevor Noah doing their darndest to squeeze laughs out of teleprompter-reading Google product managers. But lately, there's been a new addition to these events: Google has begun spotlighting Gemini connections to apps like Wix, Zocdoc, and Ticketmaster. You can currently find ~18 of these third-party Gemini connected apps, and there are a couple dozen more if you count Google's own apps (like Gmail) and random smartphone utility apps (like Samsung Notes).

At first glance, it all seems a bit underwhelming. Claude and ChatGPT have hundreds of MCP-based connections to other apps, and Zapier MCP connects your AI tools to 9,000+ apps. So why are we getting excited over a handful of Gemini connectors?
Zapier •

Fathom vs. Fireflies: Which Is Best? [2026]

Watching someone take meeting minutes by hand feels like a portal into a bygone era, like rewinding a VHS tape or printing out MapQuest directions.

I found a YouTube video called Mock Meeting for Minute Taking—recorded circa 2014—that was intended to train aspiring notetakers on the art of meeting minutes. A decade later, it all seems impossibly old-fashioned. AI handles everything: summaries, transcripts, action items, and conversational AI systems that let you ask questions about what was disc...
Zapier •

The Best Slack Apps for Your Workspace in 2026

Slack has more than 2,600 apps in its app directory. Plenty of them are narrowly useful: for example, Slack's Vercel app is great if you're hosting web development projects, but it doesn't have any appeal outside of that.

But most businesses using Slack have the same broad needs: communication, team building, project management, automation, onboarding, and getting work done without lots of context switching. Plus a bit of goofing off, of course. Slack apps can help with all of this. And with em...
Jotform •

5 best Google Maps plug-ins for WordPress in 2026

When Google Maps launched in 2005, it was a state-of-the-art online map that gave you driving directions and helped you find the nearest pizza place. But that was about it. If you wanted to embed it on your website, you couldn’t, and you also couldn’t use its data to build a custom map or product. So a developer named Paul Rademacher hacked a way to overlay Craigslist real estate listings on Google Maps data, which prompted Google to quickly release an official Google Maps API. Not long after th...
Zapier •

Klaviyo vs. Mailchimp: Which Is Best? [2026]

Pull up the websites for Klaviyo and Mailchimp, and you'll notice something right away: each brand targets a vastly different audience. Mailchimp plasters its friendly monkey logo everywhere and uses accessible language like clicks, sales, and customer loyalty. Klaviyo's website is jet black, features Fortune 500 companies like Unilever, and talks about uniform data, agentic commerce, and omnichannel promotions.

Simple enough to choose between them, right? Kind of. Under the veneer of its accessible branding, Mailchimp has become surprisingly powerful. And while Klaviyo looks and feels like an enterprise tool, it caters to eCommerce brands of all sizes.
Zapier •

Google Chat vs. Slack: Which Is Best? [2026]

When Slack launched in 2014, it promised a better way of working: fewer emails, async communication, and easier remote collaboration. (Did you know that Slack stands for "Searchable Log of All Communication and Knowledge"?) It generated serious buzz, quickly gaining millions of users and inspiring competitors like Microsoft Teams.

All this was motivation for Google to join the party, too. It repurposed one of its existing consumer apps, Google Hangouts, for business use. Eventually, the app was rebranded to Google Chat and rolled out to Google Workspace's millions of users. And over time, Google Chat adopted many of Slack's features, while adding some perks of its own.
Jotform •

Replit vs Lovable: Which AI app builder should you choose? | Jotform Blog

A couple of decades ago, in the pre-AI days, I attended an Intro to Programming course. I liked designing websites, so I figured the obvious next step was to learn programming and build something more advanced. But I was wrong. It turned out I had a brain for design, not logic, and I spent the semester begging classmates to help me debug broken Java loops.
After utterly failing to learn programming, there’s a certain karmic satisfaction in being able to conjure custom apps in minutes with AI app...
Zapier •

Dropbox vs. Google Drive: Which Is Best? [2026]

On its own, cloud storage is a commodity. Any provider worth its salt will let you back up your files to the cloud, sync them across devices, and share them with other people. But cloud storage apps like Dropbox and Google Drive now offer far more than just storage: with AI tools, real-time collaboration, and eSignatures all bundled together, each platform is now a destination for getting work done rather than just a place to stash files. As a result, Dropbox and Google Drive are more useful than ever, but it's also harder to decide between them since it's not just a question of cost-per-terabyte anymore.
Zapier •

Hootsuite vs. Buffer: Which Is Best? [2026]

Whether you're an occasional poster or a social media marketer, you need social media management apps to automate posts, monitor performance, and run multiple social media accounts without too much chaos.

There are plenty of options to choose from, but the two names you'll see popping up most often in this category are Buffer and Hootsuite. They're both synonymous with social media management, but they differ quite a bit in their features and how they approach the task at hand.
Zapier •

Zapier vs. MuleSoft comparison: Which is best? [2026]

In The Office, bumbling boss Michael Scott famously tries to declare bankruptcy by yelling, "I declare bankruptcy!" Some enterprises take a similar approach to getting people to use AI—"I declare that AI is an organizational priority!"—while leaving all the details for later. But as fun as the move-fast-and-break-things approach is, the inevitable result is agent sprawl, shadow AI, and credentials scattered across a dozen different tools.

Zapier is built with these challenges in mind. It offers instant, governed access to 9,000+ apps, so there's no sprawl to clean up and no scattered credentials—and it's accessible for non-technical teams. MuleSoft is far pricier and more complex, but its governance and orchestration tools offer deep control if your enterprise has dedicated developers and integration architects.
Softr •

The 5 best Lindy alternatives: Reviewed and tested in 2026

Tech companies are known for their strategic pivots. Slack got its start from a failed video game project. YouTube was originally a dating site. And Shopify started as a way for its founders to sell snowboards online.Lindy has done a pivot of its own. It started as a no-code AI agent builder, but recently pivoted to a much narrower scope: AI executive assistants. Lindy can help you manage your workday and tackle admin tasks, but it doesn’t attempt to solve broader team-wide productivity or opera...
Jotform •

Wufoo vs Google Forms in 2026: Which form builder should you choose?

In shows like The Last of Us, characters get one of three fates: survive, die, or become a zombie. Software is the same. Most apps either thrive or shut down, but a select few plod along in an in-between state with no meaningful growth, no product updates, and no new features. Developers do just enough to keep the lights on.

The Wufoo form builder is a zombie app. Its last publicly acknowledged update was over half a decade ago, and after years of barebones maintenance, it’s fallen far behind competitors. Chris Coyier, a web developer who worked at Wufoo when it was acquired by SurveyMonkey in 2011, says, “I think it’s fair to say it was largely abandoned. The Wufoo of today isn’t really any different than it was twelve years ago.”
Zapier •

Paragon vs. Zapier: Which Is Best? [2026]

In the 1999 cult classic Office Space, three employees take an error-prone office printer outside and smash it to pieces with a bat. I can relate. My last printer—may it rest in pieces—was so unreliable that I occasionally drove to the print shop to avoid dealing with its endless excuses. Its go-to error was the classic "nonexistent paper jam," but occasionally, to mix things up, it sent me on a wild goose chase to find a new device driver, or refused to print black-and-white documents due to a...
Zapier •

Zoom vs. Microsoft Teams: Which Is Best?

Microsoft Teams and Zoom are both excellent video conferencing and collaboration apps, and over the last few years, Zoom has added all sorts of all-in-one features that make the Zoom vs. Teams comparison more relevant than ever.

I've used both apps a lot in the past, and to write this guide, I spent more time diving deep into each of these tools and exploring all their features to pull out the most important differences that still exist between them.

Based on my past experiences of using these...
Softr •

5 best AI no-code app builders in 2026: Reviewed and tested

Science fiction author Arthur C. Clarke once said, "Any sufficiently advanced technology is indistinguishable from magic.” AI app builders meet that standard: click a button, get an entire working app in minutes. But the magic wears off, and once you get over the novelty, the questions become much simpler: “Does it really work? Can it scale?”Vibe coding platforms don’t always have good answers to the practical questions that come after your app is built. AI no-code app builders are different: th...
Zapier •

5 best AI no-code app builders in 2026: Reviewed and tested

Science fiction author Arthur C. Clarke once said, "Any sufficiently advanced technology is indistinguishable from magic.” AI app builders meet that standard: click a button, get an entire working app in minutes. But the magic wears off, and once you get over the novelty, the questions become much simpler: “Does it really work? Can it scale?”Vibe coding platforms don’t always have good answers to the practical questions that come after your app is built. AI no-code app builders are different: th...
Zapier •

Zapier vs. Make comparison: Which is best? [2026]

"I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes," said author Joanna Maciejewska in a viral post. It's a common anti-AI objection. Why are we automating away things that are delightful, enriching, and human, while keeping the drudgery for ourselves?

Fortunately, with the advent of agents, we're starting to see AI use cases that really do knock out drudgery, like compliance review and help desk management. (I'd rather do dishes than either of those, thank you very much.) To enable this kind of work, the role of platforms like Zapier and Make is evolving: increasingly, the end goal is to describe a task or project to an agent (or team of agents) and let them securely access all the apps necessary to get the work done.

Glide vs Bubble: Which no-code app builder is right for you? [2026]

Next time you exhaust your Netflix queue, consider scrolling through the stories of no-code app founders for a similar narrative thrill. There’s Emily, who built an AI-powered dog adoption platform; Johan, who built an app for his neurodivergent daughter; and Nick, who built a platform that helps matchmakers find love for their clients. Any of them could be the protagonist of a romantic comedy or a heartwarming family drama.No-code tools like Bubble and Glide are th...
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