Zapier
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22nd December 2025
Zapier vs. IFTTT: Which should you use?
In his bestselling book Atomic Habits, productivity expert James Clear talks about the power of "onetime actions" that improve your life indefinitely. Automation is a perfect example: you can create workflows that remind you to apply sunscreen when the UV index is high, or that automatically turn off your home's lights at 9 p.m. so you go to bed earlier.
IFTTT works well for this sort of use case. It's a simple single-step automation app focused on habits, personal productivity, and smart home workflows. But if you're automating anything related to business, you'll quickly outgrow IFTTT's capabilities.
Zapier, on the other hand, is built for businesses of all sizes, from solopreneurs to enterprises. It's an AI orchestration platform that integrates automation into a broader suite of products, including chatbots, agents, databases, forms, and workflow diagramming. With Copilot, Zapier's AI assistant, even beginners can easily tie all of these products together into custom AI business systems.