Zapier • 16th December 2024

MailerLite vs. ConvertKit: Which should you choose?

Email marketing tools usually come in one of two flavors: small business or enterprise.

MailerLite falls in the small business bucket. But ConvertKit, which is specifically built for online creators, is an exception. Its narrow focus allows ConvertKit to populate its platform with creator-focused features you can't find anywhere else. Even so, there's enough overlap between MailerLite and ConvertKit that it can be hard to decide between them.

Zapier • 12th December 2024

Asana vs. Basecamp: Which is best? [2025]

What does a project management tool actually need to do? If you ask Asana, the answer involves task dependencies, powerful automations, advanced views, and enough features to handle any project thrown your way. Ask Basecamp, and they'll tell you it's about giving teams a calm, organized space to collaborate without drowning in features.

Of course, both answers can be true. Asana, with its enterprise-ready platform and corporate language (its homepage talks about "operationalizing goals"), has b...

Zapier • 5th December 2024

Airtable vs. Asana: Which is best? [2025]

If you're looking to wrangle lots of data while managing projects, Airtable and Asana should be high on your list. Both are strong options: Airtable now offers project features in addition to its core database functionality, and Asana can manage a surprising amount of data through nested structures of portfolios, projects, tasks, subtasks, and custom fields.

I've spent extensive time using both Asana and Airtable. To give a proper head-to-head comparison, I did a deep dive into both platforms to test their latest features.

29th November 2024

7 Modern Web Design Trends for 2025

Zapier • 27th November 2024

ClickUp vs. Asana: Which is better? [2025] | Zapier

If you're anything like the average software user, you've signed up for a bunch of apps you're not actually using. It's a problem that .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-1...

The CMO • 25th November 2024

How To Improve Team Efficiency: A Guide For Marketing Leaders

[Ghostwritten piece] "Most people spend 20% of their time doing what they were hired to do because they spend all their time doing other things," says Jason Fried, co-founder and CEO of Basecamp. "That's why people think they need to work longer because they don't have time to actually do the work." So, just implement “No Meeting Fridays” and watch your team efficiency soar—right? Not so fast. Weak processes are another culprit, according to Andrea Fryrear, author of Mastering Marketing Agility, who points to soluti...

Zapier • 20th November 2024

Asana vs. monday: Which is best? [2025]

Back in the early 2010s, as a project manager for a manufacturing company, I lived in spreadsheet hell. Nothing tests your project management skills quite like juggling factory defects, container ship timetables, and impatient customers—all while trying to track everything in endless Excel files. (I still get a twitch whenever someone mentions pivot tables.) If you'd shown me tools like Asana or monday.com back then, with their real-time tracking and automated notifications, I probably would hav...

The CMO • 20th November 2024

What Is B2B Predictive Marketing: A Complete Guide

[Ghostwritten piece] Predictive marketing in B2B can lead to some remarkable outcomes. For example, Trend Micro shifted to a predictive analytics-powered ABM campaign and saw a 4x increase in new account engagement. But predictive marketing isn't without challenges. Marketing leaders often struggle with complex integrations. It can also be challenging to prove ROI to stakeholders. Another barrier is low-quality data.  Even with high-quality datasets, not all of your insights will be actionable: Peter Shafer, VP of S...

Zapier • 19th November 2024

Asana vs. Todoist: Which should you choose? [2024]

As a writer, my projects are enviably uncomplicated: I'm responsible only for my own tasks and output. For that reason, I've long gravitated toward makeshift task management options like .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color=...

Zapier • 4th November 2024

Airtable vs. Trello: Which should you use? [2025]

If you've heard of Kanban, you've heard of Trello. If you've heard of databases, you've heard of Airtable. How can you compare a Kanban app and a database tool?

Dig a little deeper, though, and the similarities surface. Both can be used to store data, track processes, collaborate with your team, and view your work in different ways. And while Trello is the reigning champ of Kanban project management apps, Airtable has Kanban too, along with Gantt visualizations and a dedicated project managemen...

The CMO • 30th October 2024

ABM vs. Demand Generation: What's the Difference?

Which would you go with in the perennial ABM vs. demand generation debate? Times have changed. Gone are the days when selling software was more straightforward. When you could pick up the phone, charm your way past a few gatekeepers, and give a slick pitch that wins you a meeting with the sole decision-maker. Decision-makers are more numerous than ever before: these days, you’re likely to encounter 6-10 key stakeholders on average on any given deal (Gartner, 2019). Rather than addressing one pe...

The CMO • 18th October 2024

12 Marketing Strategies For Tech Companies with Examples

A handful of companies—Tesla, for example—have avoided traditional marketing strategies, instead letting word-of-mouth drive organic growth. But this is rare, and if you avoid marketing forever, you’ll put a self-imposed ceiling on your growth. (Tesla, for example, now runs paid advertisements.) In this article, I’ll walk you through 12 marketing strategies that tech companies use to drive growth, including real examples for inspiration. You’ll find tactics that can help you build brand equity,...

Framer • 18th October 2024

11 Best Website Animations to Boost Engagement — Framer Blog

Animations do more than just look cool—they enhance the user experience. Whether it’s guiding attention, creating a sense of flow, or making interactions more intuitive, the right animations and interactivity can transform a static page into something that inspires users and drives action.To inspire your next project, we’ve collected a set of stunning website animation examples from the Framer gallery. Explore how different types of animations—like hover effects, scroll-triggered transitions, an...

Zapier • 11th October 2024

Trello vs. Todoist: Which should you use? [2025]

I'm an avid user of both Trello and Todoist: I use these two apps to organize my entire life and my work. That means you don't necessarily have to choose between them—you can use both. But if you're looking to pick between them, I can help.

In one corner, we have Trello, the Kanban board tool that helps you see the status of all your projects at once and makes project management look like a work of art. Trello makes it easy to work with collaborators on multiple projects and create custom automations to streamline your workflow.

Zapier • 9th October 2024

9 welcome email templates for different business types | Zapier

Welcome emails can make or break something you've worked so hard for.

You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.

I've helped all sorts of businesses with their marketing—everyone from eCommerce companies to folks promoting their newsletters—and I know that each business type needs a dif...

Zapier • 1st October 2024

Klaviyo vs. Mailchimp: Which is best? [2025]

If you take a digital stroll through the websites of Klaviyo and Mailchimp, you'll notice something right away: each brand targets a vastly different audience. (Mailchimp's omnipresent monkey logo is one giveaway.) Klaviyo's website is jet black and talks about uniform data and omnichannel promotions; Mailchimp's homepage talks about clicks, sales, and customer loyalty.

Dock • 30th September 2024

White-Glove Onboarding Guide: 5 ways to scale your process

If the term “white-glove service” brings to mind an English butler, you’re spot on.A century ago (before being co-opted by the business world), white-glove service described the refined level of care and attention provided by butlers and other posh service providers.SaaS providers, inspired by this elite association, tend to assume that a white-glove onboarding experience requires over-investing in long meetings, 1:1 walkthroughs with CSMs, and other forms of resource-intensive hand-holding.But...

Zapier • 27th September 2024

What is a two-sided marketplace? [Definition + examples] | Zapier

Airbnb and Uber—two massively successful marketplace apps—have spawned countless imitators, from Plowz ("Uber for snow plows") to Swimply ("the Airbnb of swimming pools"). All of these are two-sided marketplaces, a platform that connects buyers and sellers.

For entrepreneurs, the marketplace model is appealing because of its scale and profitability. But for every Uber (now worth $160 billion dollars) there are countless examples like GearCommons, an outdoor gear rental marketplace that shut dow...

Zapier • 24th September 2024

Everything you need to know about Google Chat | Zapier

Google Workspace is a one-stop shop for business productivity apps, but for a long time, Google didn't really offer customers any kind of team communication tool. Sure, there was Hangouts in Gmail, but that was a consumer tool that only really offered direct messages and video chat. Using it for any kind of group communication was chaos. As a result, many companies that pay for Google Workspace also pay for a separate workplace chat app like Slack.

The CMO • 10th September 2024

Marketing Resource Management: A Complete Guide

Why bother about marketing resource management? Because marketing campaigns can be absolute chaos. Remember everything you juggled in your last campaign: resources, budgeting, external vendors, processes, digital assets, and timelines (Oh, and if it was a global multi-location campaign, go ahead and multiply the degree of difficulty by the number of campaign locations). Marketing resource management (MRM) is an attempt to control this chaos by organizing your marketing team’s resources more holi...

Zapier • 5th September 2024

Reddit marketing: How to get it right—and wrong | Zapier

Reddit has been a staple of internet culture for two decades, spawning countless memes and offering wildly popular niche communities. (Reddit's subreddit for sneakers has five million members.) But compared with industry giants like Google and Facebook, Reddit has long been an afterthought for marketers.

Then, in 2024, two things happened: Reddit became a publicly traded company—raising its profile—and its monthly visitors tripled, thanks largely to a change in Google's algorithm prioritizing t...

Zapier • 3rd September 2024

Framer vs. Webflow: Which is best? [2024]

As a web designer in the mid-2010s, I used what everyone recommended at the time: WordPress. While it's a great tool, I found myself spending hours trying to fix spacing issues, reconcile bugs created by incompatible plugins, and troubleshoot server errors. (There's nothing quite as terrifying as WordPress's "White Screen of Death.") Because of this, I deeply understand the pain points that website building apps were created to solve. Most of those apps, though, are aimed at beginners and small...

The CMO • 12th August 2024

Write a Marketing Automation RFP: The Complete Guide

If you take away the stress of the marketing automation RFP process, a lot of marketing leaders love to talk about how they’ve boosted efficiency and profitability using marketing automation. And it can be a lot - getting stakeholder buy-in, securing a budget, talking to vendors, reviewing proposals. It all adds up to months of work and significant back-and-forth with vendors. (Not to mention the incredible amount of paperwork involved).  So some bypass this critical part of the process. And th...

The CMO • 7th August 2024

18 Marketing Automation Features Your Software Should Have

With thousands of marketing automation features and software options, it’s no wonder some companies experience “analysis paralysis” and decide to stick with what they know best.  However, considering that marketing automation is such a vast topic—from email to landing pages to lead scoring—it’s understandable how easy it is for marketers to get overwhelmed when thinking of the must-have features when looking to invest in marketing software. In this article, I’ll cover the 18 marketing automatio...