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Hey, I'm Ryan

I write articles for growing SaaS companies. I've been freelance writing since 2022, and it's the best job I've ever had. I hope that comes across in even my most technical B2B content, because sometimes I'm literally smiling while I write it.

Past gigs include running a small web design agency, working in customer success for a marketing startup, managing projects for a manufacturing company, and teaching English in China. (Not all at the same time.) I'm telling you this not because you need to know my resume, but because sometimes it's a plus for writers to have life experience that ties into the product they write about.

These days, I live in Mexico with my wife and baby daughter and eat tacos for breakfast every day (really). I write articles about CX, marketing, tech, AI, and SaaS apps—so, so many SaaS apps—and have been lucky enough to work with content teams at brands like Zapier, Dock, and Framer.

If you want to create product-led content that's useful to readers, but also incorporates your product without feeling overly promotional—well, that's exactly what I do.

To hire me to write for your SaaS company's blog, use the contact form at the bottom of this page. Or, scroll down to check out my articles (filterable by topic).

What my clients say about me

"Hey Ryan, this is absolutely awesome. I love the examples you sourced, and your writing is so clear, engaging, and personal—exactly what we're going for. Thanks for the amazing work!"

Deb Tennen
Managing Editor, Zapier.com Blog

"Thank you so much for writing this article, and for providing so much value within it! I love it when I'm reading an article and a question pops into my head, and then the next sentence answers it. I continuously find myself nodding along to everything you write."

Stephanie Hood
Editor, TheCMO.com

"Ryan was recommended to our organization by a mutual colleague and I'm so glad he was! Not only does Ryan produce high-quality work to spec, but working with him has also been a seamless experience with clear communication and respect for deadlines."

Hannah Clark
Editor, TheCXLead.com


Recent Articles

Dock •

AI for Customer Success: 7 tools that actually deliver value

Officially, 52% of CS teams now incorporate AI. But most CS leaders are stuck experimenting with basic tools rather than fundamentally rethinking how they deliver customer success. The only true 'agentic' AI that are widely accepted? Chatbots and note-taking.

What follows is a practical look at how AI is actually reshaping customer success right now, beyond the buzzwords and beyond the basic note-taking apps. The possibilities are far more exciting (and accessible) than most CS leaders realize.
Zapier •

Claude 3.7: A guide to Anthropic's AI models and chatbot

Claude powers Amazon's new Alexa+ experience, autonomously resolves millions of customer support tickets via Intercom, and helps users build sophisticated apps through platforms like Cursor and Replit. It sits at the center of the "vibe coding" movement, where non-coders create apps just by chatting with AI, and has devoted fans who praise its surprisingly effective therapy-like conversation skills.

And yet, on paper, Claude seems limited compared to rivals. Unlike with ChatGPT, you can't speak to Claude using voice mode or give it access to your phone's camera so it can observe the world around you. It can't generate images or videos. It lacks the extensive plugin ecosystem and third-party integrations that make other AI platforms so versatile. It's not as current on world events as Grok, and it can't match Gemini's massive context windows.
Zapier •

8 ways to use Read AI for better meetings | Zapier

Video conferencing platforms make it almost too easy to have meetings. And while I encourage you to say no when a meeting could have been a Slack message, AI note-taking tools can help tackle meeting-pocalypse when those meetings are necessary.

Read AI is an AI meeting assistant that's expanded well beyond basic transcription to use meeting data in ways that can deeply transform your work. You can monitor your team's in-meeting engagement, receive AI-powered coaching to become a better speaker, and even identify and eliminate unnecessary meetings.
Zapier •

BigCommerce vs. Shopify: Which is best? [2025]

For simple websites like blogs and portfolios, most apps will get the job done just fine. But choosing an eCommerce platform is a different story. Your platform influences everything from how you process payments and manage inventory to how you handle shipping logistics, calculate taxes, and build customer relationships. Whether you're shipping handmade candles or scaling a multi-brand empire, the tools you pick shape how you spend your time, money, and energy.
Zapier •

Wix vs. WordPress: Which is best? [2025]

Let me tell you about my least favorite email: "Your WordPress site has encountered a fatal error." It usually arrives at the worst possible moment, like midnight on the day before you leave for vacation. After years of building websites, I've seen every WordPress crisis imaginable: broken contact forms, hacked sites, and the dreaded white screen of death.

Yet surprisingly, WordPress still powers about half of the internet. Why do millions of users (including me) stick with a legacy platform that requires technical know-how—especially when modern site building apps like Wix make it easy to launch sites that just work, without all the hassle? The answer boils down to a simple choice: WordPress lets you build almost anything, as long as you're ready to dive into the technical side, while Wix trades that flexibility for simplicity.
Zapier •

Pipedrive vs. monday: Which is best? [2025] | Zapier

As an account manager in the mid-2010s, my entire relationship with our sales team consisted of two interactions: formal customer handoff calls and random run-ins at the water cooler. Despite working for the same company and having the same goals, our teams existed in separate worlds—physically located in different parts of the office and functionally disconnected by information silos. I had no visibility into their CRM, no advance warning about incoming customers, and relied entirely on individual sales reps' written summaries to understand customer needs.
Dock •

AI for Customer Onboarding: 6 ways teams are actually using it

Right now, somewhere in America, a robot is writing a handwritten note to welcome a new software customer.Believe it or not, this isn’t science fiction.(It would make a decent sci-fi novel if the robots went haywire, though.)"All you do is you upload an address list and the message that you want to send and they have a bunch of robots in the background that do the handwriting," explains Alex Turkovic, Senior Director of Customer Experience at Belfry, a SaaS firm that uses AI workflows to trigger...
Dock •

Onboard Customers Faster: 6 ways to speed up client onboarding

Your enterprise software is powerful, precise, and... painfully slow to implement.For companies with complex products, lengthy onboarding cycles are often seen as unavoidable. But do they need to be?Here's the truth: your customer onboarding process isn't slow because your product is complicated. It's slow because of bottlenecks like over-reliance on live training, fragmented handoffs between teams, and manual personalization.The good news is that these issues are entirely fixable.In this guide,...
Zapier •

11 AI image generation examples for the workplace | Zapier

As fun as it is to generate images of AI puppies playing on the beach (as my daughter keeps demanding), most people haven't quite figured out how to use AI art generators at work. When Midjourney was first released in 2022, artists did impressive stuff with it and content marketers used it to create featured images for their blog posts. Part of me feels like that's still more or less the stage we're in now.

Behind the scenes, though, AI image tools have become a whole lot more effective in the workplace in the past few years.
Zapier •

Claude vs. ChatGPT: What's the difference? [2025]

When OpenAI launched ChatGPT in late 2022, tech writers (myself included) became obsessed with testing its limits. Could it write poetry? Debug code? Explain quantum physics to a five-year-old? Once Anthropic's Claude entered the scene a few months later, the focus shifted to head-to-head task comparisons (like counting objects or navigating ethical dilemmas) to try to figure out which model was more capable.

In 2025—after countless model updates, and with potentially game-changing AI agent capabilities on the horizon—assessing object-counting accuracy feels less relevant. With a few exceptions, Anthropic and OpenAI's flagship models are essentially at parity. That means to usefully compare them, we need to focus less on under-the-hood power and more on the features and specialized use cases that make each app unique.

In this article, I'll help you understand what sets Claude and ChatGPT apart—focusing on the latest models like Claude 3.5 Sonnet and ChatGPT's GPT-4o and o1—so you can choose the tool that best fits your workflow.
The CMO •

How To Measure Marketing Success: Strategies & Metrics

When Grant Johnson was CMO at Billtrust, his CEO gave him a simple ultimatum: "Grant, if you can prove ROI, we can get you more money." Grant's situation is a familiar one for marketing leaders, who find themselves caught between growing expectations and the notorious difficulty of measuring marketing's true impact. Marketing spend is typically one of the largest line items in your P&L—typically ranging from 5-15%—yet only 36% of companies can point to how their marketing efforts impact sales....
Zapier •

MailerLite vs. ConvertKit: Which should you choose?

Email marketing tools usually come in one of two flavors: small business or enterprise.

MailerLite falls in the small business bucket. But ConvertKit, which is specifically built for online creators, is an exception. Its narrow focus allows ConvertKit to populate its platform with creator-focused features you can't find anywhere else. Even so, there's enough overlap between MailerLite and ConvertKit that it can be hard to decide between them.
Zapier •

Asana vs. Basecamp: Which is best? [2025]

What does a project management tool actually need to do? If you ask Asana, the answer involves task dependencies, powerful automations, advanced views, and enough features to handle any project thrown your way. Ask Basecamp, and they'll tell you it's about giving teams a calm, organized space to collaborate without drowning in features.

Of course, both answers can be true. Asana, with its enterprise-ready platform and corporate language (its homepage talks about "operationalizing goals"), has b...
The CMO •

Marketing Project Management: Build Your 2025 Strategy

For the thousands of startups struggling to bring order to a chaotic marketing workflow, marketing project management isn't just a nice-to-have efficiency boost—it's key to their business's growth and survival. The numbers tell a troubling story: less than half of marketing team members say they understand what their colleagues are working on at any given time (Project.co's Project Management Statistics, 2021). Without proper project management, marketing teams face serious problems: missed dea...
Zapier •

Airtable vs. Asana: Which is best? [2025]

If you're looking to wrangle lots of data while managing projects, Airtable and Asana should be high on your list. Both are strong options: Airtable now offers project features in addition to its core database functionality, and Asana can manage a surprising amount of data through nested structures of portfolios, projects, tasks, subtasks, and custom fields.

I've spent extensive time using both Asana and Airtable. To give a proper head-to-head comparison, I did a deep dive into both platforms to test their latest features.
Zapier •

ClickUp vs. Asana: Which is better? [2025] | Zapier

If you're anything like the average software user, you've signed up for a bunch of apps you're not actually using. It's a problem that .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-1...
The CMO •

How To Improve Team Efficiency: A Guide For Marketing Leaders

[Ghostwritten piece] "Most people spend 20% of their time doing what they were hired to do because they spend all their time doing other things," says Jason Fried, co-founder and CEO of Basecamp. "That's why people think they need to work longer because they don't have time to actually do the work." So, just implement “No Meeting Fridays” and watch your team efficiency soar—right? Not so fast. Weak processes are another culprit, according to Andrea Fryrear, author of Mastering Marketing Agility, who points to soluti...
Zapier •

Asana vs. monday: Which is best? [2025]

Back in the early 2010s, as a project manager for a manufacturing company, I lived in spreadsheet hell. Nothing tests your project management skills quite like juggling factory defects, container ship timetables, and impatient customers—all while trying to track everything in endless Excel files. (I still get a twitch whenever someone mentions pivot tables.) If you'd shown me tools like Asana or monday.com back then, with their real-time tracking and automated notifications, I probably would hav...
The CMO •

What Is B2B Predictive Marketing: A Complete Guide

[Ghostwritten piece] Predictive marketing in B2B can lead to some remarkable outcomes. For example, Trend Micro shifted to a predictive analytics-powered ABM campaign and saw a 4x increase in new account engagement. But predictive marketing isn't without challenges. Marketing leaders often struggle with complex integrations. It can also be challenging to prove ROI to stakeholders. Another barrier is low-quality data.  Even with high-quality datasets, not all of your insights will be actionable: Peter Shafer, VP of S...
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