Framer • 7th October 2025

9 landing page best practices for 2025 (with real examples)

Want to identify a bad landing page? Easy: look at it for five seconds. Try to figure out what it’s offering and why you should care. If you don't have clear answers after five seconds, it's a bad landing page. Great landing pages, on the other hand, hook users in milliseconds.

Zapier • 1st October 2025

Zapier vs. Workato: Which is best? [2025]

Who should be able to build automations? Just IT, or everyone who needs them? It's a surprisingly philosophical question for enterprise decision-makers. Give IT the reins, and you get more control but risk bottlenecks as the rest of the organization waits on developer support. Let everyone create automations, and you get more innovation and faster deployments, but you have to extend more trust to your team.

This is the fundamental difference between Workato and Zapier. With sophisticated low-co...

Framer • 23rd September 2025

Website navigation: How to design effective menus (9 examples) — Framer Blog

When was the last time you actually strategized your website navigation instead of just copy-pasting it from your last project? Most designers focus on the format—sticky headers, responsive dropdowns, hamburger menus—and often skip the strategy. But jumping straight to the design phase ignores the core task of website navigation, which is to get users where they want to go in as few steps as possible.

Zapier • 22nd September 2025

Zapier vs. Make: Which is best? [2025]

Start small, then scale. It's good advice when you're automating processes in your business; most enterprise organizations start with a pilot project to figure out how much time they can actually save. But automation pilots tend to be run by technical staff, which means that scaling to non-technical departments is the first "real world" test your workflows will face.

What happens next? It depends on your automation platform. If it's intimidating to non-technical users, then rolling out automati...

Framer • 10th September 2025

What is a squeeze page? 5 examples & how to create one — Framer Blog

Want to understand squeeze pages? Dust off a century-old copy of Scientific Advertising by direct marketing pioneer Claude Hopkins. It argues that advertising is science, not art, and that every ad needs one clear purpose and one call-to-action—with everything else stripped away. Squeeze pages adapt this idea for the internet: they’re distraction-free landing pages designed to drive signups and nothing else.

Dock • 5th September 2025

7-Step Client Onboarding Process: Workflow & Template

When you’re scaling up from the “scrappy startup” phase and growing your CS team beyond one or two people, there’s an obvious next step: build a client onboarding process.What’s not so obvious is what happens after that.You can consolidate the entirety of your CSM’s activities into a comprehensive client onboarding checklist and still find yourself with:If you're nodding along, it's time to replace that checklist with a systematic process.We’ve put together a seven-step onboarding workflow with...

Framer • 31st August 2025

How to create a landing page that converts: 8 proven steps — Framer Blog

Most landing pages fail to turn visitors into customers. Companies spend thousands on beautiful designs, run targeted ad campaigns, and drive quality traffic to pages that convert poorly. The problem isn't the traffic or even the offer. It's that most landing pages are built backwards.

Framer • 31st August 2025

How to build effective splash pages (with 10 real-world examples)

Since splash pages create a point of friction in the user journey, they’re not for everyone. The challenge is creating splash pages that feel helpful rather than obstructive, whether you're handling regulatory requirements or making a creative statement. In this guide, we'll examine real-world examples from brands that have mastered this balance, then show you how to build similar experiences. You'll learn when splash pages make sense, how to design them effectively, and most importantly, how to...

Zapier • 26th August 2025

Wave vs. QuickBooks: Which is best?

When you start a business, one of the first pieces of advice you'll get is to find a good accountant, outsource your books, and focus on the parts of your business you're best at rather than fiddling with P&L statements. Is it good advice? Definitely. But after patchy experiences with accountants over the years, I'm one of those stubborn people who now insists on doing their own books—and user-friendly apps like Wave and QuickBooks make it easier than ever.

I've experimented with lots of .css-1...

Zapier • 18th August 2025

Webex vs. Zoom: Which is best?

Ask random people on the street about video conferencing apps, and they'll probably say either "Zoom" or "a video-what app?" But head to any corporate office park food truck line, and you'll start hearing a different name: Webex.

If you haven't checked in on these platforms lately, prepare to be surprised. Webex has evolved into something genuinely slick and user-friendly, a far cry from the clunky enterprise tool you might remember. Meanwhile, Zoom has moved on from the security concerns that...

Dock • 5th August 2025

SaaS Customer Onboarding Guide: Best Practices & Templates

You promised a seamless customer onboarding experience during the sales process. You talked about "getting them up and running in no time." You maybe even threw around the phrase "white-glove service" because it sounded impressive.And then reality hits.Stakeholders are asking questions that were already answered in an email thread they can't find. Your CSM is building another custom project plan from scratch because your "standard template" doesn't quite fit this use case. And your internal cham...

Zapier • 1st August 2025

Kit vs. Mailchimp: Which is best?

What do Lil Jon, Matthew McConaughey, and Mandy Moore have in common? The common thread isn't backing vocals on "Get Low" or cameos in Interstellar—it's actually email marketing. All of them use .css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[dat...

Squarespace • 31st July 2025

Visual Hierarchy in Web Design: What It Is and How to Use It — Squarespace

Visual hierarchy refers to how you arrange the elements on a web page. A good visual hierarchy is arranged in a way that helps visitors understand your content. It answers three questions for your visitors: What should I read first? What's important here? What should I do next? Most people follow predictable viewing patterns on websites: They typically scan the top of your page first, then move down the left side in an F-shaped pattern, or scan the page from left to right and right to left in a...

Zapier • 29th July 2025

Dropbox vs. OneDrive: Which is best?

In the world of cloud storage, Microsoft OneDrive and Dropbox are hefty, veteran players. That's good news: if you're going to trust one of these apps with important personal and work documents, it helps to know they've been around for two decades and are backed by world-class companies.

While both apps do a fine job of storing files and keeping them secure, they have different selling points. OneDrive is woven tightly into the Microsoft ecosystem, making it incredibly simple to organize files...

Zapier • 28th July 2025

OneDrive vs. Google Drive: Which is best?

Cloud storage may no longer be the buzzy innovation it was in the early 2010s, but to me it's still a minor miracle. Case in point: after buying a new laptop last month, I managed to set it up in half an hour. I linked Google Drive, dragged a few shortcuts onto the desktop, and got on with my life. It's a far cry from the multi-day computer migration process of a couple decades ago, which required an external hard drive, an abundance of patience, and a fair bit of finger-crossing. ("Sorry, I can...

Zapier • 24th July 2025

Jasper vs. Copy.ai: Which is best?

Jasper and Copy.ai were two of the first AI text generators to hit the market in the pre-ChatGPT days. (Remember a world without ChatGPT? Me neither.) But once chatbots became ubiquitous and ridiculously powerful, there wasn't much competitive advantage in being a slightly-prettier text generator.

As a result, both apps have pivoted upmarket: Copy.ai is now a go-to-market app for sales and marketing teams, while Jasper is focused specifically on marketing teams. You can still sign up if you're a solo user, but that's not really the point of these apps anymore—they're much more collaborative and enterprise-y than they used to be.

Zapier • 20th July 2025

Perplexity vs. ChatGPT: Which AI tool is better?

A lot of AI chatbots all feel the same. Sure, they use different models under the hood, but whether you're using ChatGPT, Meta AI, or Google Gemini, the experience is pretty similar. Prompt goes in, generated AI response comes out—which is why Perplexity AI is so interesting.

Instead of just being another chatbot, Perplexity is billed as an alternative to traditional search engines. Yes, it works kind of like a typical conversational AI chatbot, but it's designed to be more accurate and up to date. So how does this compare to ChatGPT, which has also been held up as a possible replacement for search engines?

Zapier • 17th July 2025

Meta AI vs. ChatGPT: Which is better?

The AI chatbot wars are heating up, and two of the biggest contenders are OpenAI's ChatGPT and Meta's Meta AI. Both are powerful and capable AI-powered chatbots based on state-of-the-art large language models (LLMs), but they do have plenty of differences.

I've tried every major AI chatbot out there—and written about most of them—and here I'll look at ChatGPT and Meta AI on their own merits and compare them against each other. Even if ChatGPT Plus is miles better than Meta AI (it is), $20/month is a lot, so the comparison between the two free plans still matters.

Zapier • 14th July 2025

Gemini vs. ChatGPT: What's the difference?

When AI chatbots first came on the scene, and everyone was racing to release good-enough-first-version AI chatbots of their own, it was easy to draw comparisons between apps like Gemini vs. ChatGPT. But as Google and OpenAI continued to add new features, models, and ways to access their chatbots, the differences became less obvious.

Now, both apps offer much of the same functionality you'd expect from any top-of-the-line AI chatbot: answer questions, search the web, translate across languages, understand audio, and generate images. So what's different, and which should you use?

Zapier • 10th July 2025

Dropbox vs. Google Drive: Which is best?

Any cloud storage worth its salt will let you back up your files to the cloud, sync them across devices, and share them with other people. But that also means it's hard to determine which one is best for your needs: in this case, Google Drive or Dropbox?

I use Google Drive every day, starting as a free user and working my way up as I ran out of space. (I'm now a proud member of the multi-terabyte club.) I've also worked with Dropbox on and off for years. Both apps are excellent, but for a commo...

Zapier • 3rd July 2025

Brevo vs. Mailchimp: Which is best?

Even in a world where it's hard to command attention, the email inbox is still the place we trust to keep up with what matters to us. The brands with access to it get a golden opportunity to push news, offer new products, and start conversations that aren't possible in other channels. And with search engine algorithms and social media platforms constantly in flux, having a rich email list that you own and control is more important than ever.

I've been using Mailchimp for years and have tested B...

Framer • 1st July 2025

7 UX-focused website design principles every designer should know — Framer Blog

Yet some of the most effective principles of UX design haven't changed in decades. (Don’t Make Me Think, written by Steve Krug in the early days of the internet, is as relevant to UX now as it was 25 years ago.) The designers who understand this—who can blend timeless usability insights with modern design execution—are the ones creating websites that both delight users and drive business results. Here's how to join them.Why UX-focused design matters (and aesthetics aren’t enough)What does any de...

Squarespace • 20th June 2025

What Is Customer Segmentation? A Small Business Guide – Squarespace

Imagine if the only way to generate sales was an old-fashioned one: calling customers on the phone. If you gave the same pitch to everyone, most people would probably hang up on you. A more effective method would be to understand who each customer is, what they’ve bought from you in the past, and what might motivate them to buy again.Customer segmentation takes this logic and scales it to hundreds or thousands of customers. By organizing customers into groups based on shared characteristics—like...

Framer • 20th June 2025

5 web design tactics to make a big marketing impact

When designers own the entire journey, something remarkable happens: the artificial divide between “beautiful design” and “high-converting landing page” disappears. Instead, you create experiences that use visual psychology, interaction design, and strategic thinking to guide users naturally toward conversion. Here’s how to make this powerful shift in your own design practice.